New York Promotional Marketing Attorneys

Put our legal team to work with your creative team

Olshan is a boutique practice group located in New York City. Now in its third decade, the Practice Group is focused on servicing the compliance, business, and litigation needs of the advertising, Internet, and promotional marketing industries. The Practice Group's attorneys have been nationally recognized by industry and their peers for their abilities and effectiveness in this practice area. The Practice Group prides itself on finding creative solutions to clients' legal challenges. While too many law firms are quick to say no to great advertising ideas, our philosophy is "Let's see how we can do this together."

The world of advertising and promotional marketing has changed a lot since attorney Sheldon S. Lustigman began his law practice in 1966. New technologies and the accompanying explosion in government regulation have affected every aspect of the advertising industry. It's more important than ever to work with a trusted and experienced law firm on your ad campaign, online promotional campaign, direct mail campaign, or telemarketing campaign legal compliance needs.

Experience and Knowledge

Olshan focuses its legal practice in the areas of advertising and promotional marketing law. Our New York advertising lawyers are leaders in the field of promotional marketing law: they are authors of legal columns in industry publications, serving on government and industry committee members and teaching on these subjects.

Practice Group member Andrew Lustigman, AV-rated by Martindale-Hubbell and has served on the legal committees for the Promotion Marketing Association, the Direct Marketing Association, the Consumer Affairs Committees of the Association of the Bar of the City of New York, and the American Bar Association. For over a decade, he authored the legal column, "It's the Law," for DM News. He is a contributor to industry publications, such as the Promotion Marketing Association's Promotion Marketing Law treatise and has appeared in national publications such as the National Law Journal and Mobile Marketer. Andrew regularly writes and speaks on promotional marketing and advertising law topics. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, and States Attorneys General, and District Attorneys Offices, as well as handles competitor actions before the National Advertising Division of the BBB and in federal and state court. According to Chambers USA 2011, "Andrew Lustigman of Olshan Grundman Frome Rosenzweig & Wolosky LLP is the one guy in the industry I'd go to. Every single issue in advertising, compliance, litigation, whatever - he does it all, and he does it well."
Practice Group member Adam Solomon works with clients on promotional marketing matters, advertising clearance, licensing issues, and transactional and contractual arrangements. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, state Attorneys General, and District Attorneys Offices, as well as handles competitor actions before the National Advertising Division of the BBB and in federal and state courts.
Practice Group member Scott Shaffer has years of experience litigating intellectual property and new media cases in federal court and state appeals courts, as well as before regulatory bodies. He also represents world champion boxers and fight promoters as part of our sports and entertainment practice.
Practice Group member Sheldon Lustigman is AV-rated by Martindale-Hubbell and serves on the law committees of the Promotion Marketing Association and the Direct Marketing Association. He defends clients in actions brought by the FTC, USPS, FDA, United States Department of Justice, state Attorneys General, and District Attorneys Offices, as well as handles competitor actions before the National Advertising Division of the BBB and in federal and state courts.
Special counsel Jonathan Ezor is the Director of the Touro Law Center, Institute for Business, Law and Technology, where he teaches technology law. He is the author of "Clicking Through: A Survival Guide for Bringing Your Company Online," and co-author of "Producing Web Hits." He is also currently acting as the reporter for the New York State Bar Association E-Filing Task Force. A technology attorney for more than a decade, Professor Ezor has represented advertising agencies, software developers, banks, retailers and Internet service providers as well as traditional firms, and has been in-house counsel to an online retailer, an Internet-based document printing firm and a multinational Web and software development company. He was also named one of Long Island Business News' "Top 40 Under 40" for 2005. He is has been a regular columnist on legal issues for Business Week Online and the @NY electronic newsletter, is a member of the Law Technology News advisory board, and contributes articles to various legal and technology publications.

About Olshan Grundman Frome Rosenzweig & Wolosky LLP

Olshan Grundman Frome Rosenzweig & Wolosky LLP is a premier New York law group for businesses, entrepreneurs, and investors. Comprising 80 lawyers, the Practice Group is equipped to compete effectively while also providing quality, cost-effective, and personalized service. Olshan's practice focuses on corporate and securities law, litigation, real estate, business restructuring and bankruptcy, intellectual property, tax and personal planning, advertising, marketing and promotions law, employment law, and insurance law. Olshan's Practice Groups are consistently recognized for their experience, skill and knowledge in their specific areas of focus. Learn more about the Practice Group by viewing Olshan's main Web site.

Put our resourceful legal team to work with your creative team. Let's see what we can accomplish, together. Contact the lawyers of Olshan.

*AV is a registered certification of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards, and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the judiciary. Martindale-Hubbell ratings fall into two categories - legal ability and general ethical standards.