California 'Shine the Light' Data Law Dawns

Tag Line Top

Tag Line Bottom

California 'Shine the Light' Data Law Dawns

By Kristen Bremner
Source: DMNEWS
Published: December 30, 2004

Your search ("Data Law Dawns") has been highlighted below.

California's privacy law known as "Shine the Light" takes effect Jan. 1 with many marketers being able to comply by providing consumers with notice of privacy policies containing opt-out options. This effectively makes those marketers exempt from the most onerous aspects of the law.

As introduced by state Sen. Liz Figueroa, the bill would have required companies to keep records of all customer data that are shared with third parties offline or online for direct marketing purposes.

The Lustigman Firm provides creative legal solutions to integrated marketing and advertising challenges and compliance matters. Our law practice serves the advertising, promotional marketing, Internet marketing and direct marketing industries. We are committed to providing personalized, efficient and effective legal services.

The Lustigman Firm
149 Madison Avenue
Suite 805
New York, NY 10016
Map & Directions

Phone: (212) 683-9180
Fax: (212) 683-9181

Join Our Newsletter Mailing List

Print E-Mail Favorites

From its Madison Avenue office in NYC, The Lustigman Firm provides experienced legal counsel that helps protect the business interests of its advertising and promotional clients around the United States and Canada, including New York, New Jersey, Florida, California, Nevada, Pennsylvania, Toronto, Montreal, Ontario, and Quebec. We are active members of DMA and PMA.

Attorney Advertising Notice - prior results do not guarantee a similar outcome.

FirmSite® by FindLaw, a Thomson Reuters business.