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"I deal with lawyers all the time. Usually they just take out a big red pen and slash through the copy. But when I work with the Advertising, Marketing & Promotions Group at Olshan, life is so much easier! When I need to make a change, they explain why, and even suggest wording. As a matter of fact, one set of changes actually IMPROVED response! There's no higher praise than that… " ~ Peter Britton, The Write Answers Copy & Consulting


Our Practice: Advertising Clearance

Advertising Clearance and Product Claims Attorneys in New York

We don't just say no to creative advertising ideas;
We say, "Let's see how we can do this."

The advertising lawyers at Olshan believe that advertising clearance should be more than saying "no" to the creative marketing solutions our clients want to bring to the marketplace.

Our idea of vetting advertising is to work with our clients to generate powerful sales copy, that reasonably complies with state and federal laws, broadcast advertising standards, and the requirements of self-regulatory agencies.

We provide creative solutions to legal obstacles. Contact Olshan to speak to a marketing attorney regarding your ad campaign.

In a hurry? We understand. You'll find the Advertising, Marketing & Promotions Group is prompt and responsive to your needs. We work with advertising agencies and promotional companies, in-house and outside legal counsel, and small to medium-sized business owners in New York and New Jersey, throughout the United States, Canada, and around the world. Services include:

  • Review advertising sales copy prior to distribution via any marketing channel, including print, broadcast, direct mail, Web upload or mobile marketing distribution
  • Compile, structure and review ad substantiation documentation for product claims
  • Defend the truth of product claims and the substantiation process with media organizations
  • Review and negotiate campaign-related agreements and licenses

Because we represent clients in competitor challenges and FTC, Attorney General and other regulatory investigations, as well as write and speak extensively on advertising law topics, our attorneys are keenly aware of the latest legal and regulatory challenges and product claim substantiation issues.

Whether you're delivering a message through one primary media vehicle, or are orchestrating an integrated marketing campaign using television and radio broadcasts, direct mail, telemarketing, and web and e-mail technologies, or mobile marketing, our advertising lawyers are here to provide sound and capable legal advice.

Olshan Associate Safia Anand practices in the areas of Intellectual Property and Advertising, Marketing and Promotions. Ms. Anand's experience includes managing domestic and international trademark portfolios for fashion, entertainment and other clients and handling trademark disputes. Ms. Anand counsels and advises clients regarding copyright and domain name issues as well as the selection and maintenance of trademarks in the United States and throughout the world. Ms. Anand also assists clients with intellectual property licensing and enforcement issues, as well as legal compliance matters relating to advertising, marketing, promotions, and privacy matters.

Prior to joining Olshan, Ms. Anand was an associate in the Intellectual Property Department at Dreier LLP. Her experience also includes intellectual property litigation.

Put our resourceful legal team of experienced AV-rated* advertising lawyers to work with your creative team. Contact Olshan.

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*AV is a registered certification mark of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards, and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the judiciary. Martindale-Hubbell ratings fall into two categories - legal ability and general ethical standards.

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212.451.2258/212.451.2306

ADVERTISING@OLSHANLAW.COM


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