The Lustigman firm, Attorneys At Law
Creative solutions to your legal challenges. We can help.

" I deal with lawyers all the time. Usually they just take out a big red pen and slash through the copy. But when I work with The Lustigman Firm, life is so much easier! When I need to make a change, they explain why, and even suggest wording. As a matter of fact, one set of changes actually IMPROVED response! There’s no higher praise than that… " ~ Peter Britton, The Write Answers Copy & Consulting


Our Practice: Advertising Clearance

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We don't just say no to creative advertising ideas;
We say, "Let's see how we can do this."

The advertising lawyers at The Lustigman Firm believe that advertising clearance should be more than saying "no" to the creative marketing solutions our clients want to bring to the marketplace.

Our idea of vetting advertising is to work with our clients to generate powerful sales copy, that reasonably complies with state and federal laws, broadcast advertising standards, and the requirements of self-regulatory agencies.

We provide creative solutions to legal obstacles. Contact The Lustigman Firm to speak to a marketing attorney regarding your ad campaign.

In a hurry? We understand. You'll find The Lustigman Firm is prompt and responsive to your needs. We work with advertising agencies and promotional companies, in-house and outside legal counsel, and small to medium-sized business owners in New York and New Jersey, throughout the United States, Canada, and around the world. Services include:

  • Review advertising sales copy prior to distribution via any marketing channel, including print, broadcast, direct mail, Web upload or mobile marketing distribution
  • Compile, structure and review ad substantiation documentation for product claims
  • Defend the truth of product claims and the substantiation process with media organizations
  • Review and negotiate campaign-related agreements and licenses

Because we represent clients in competitor challenges and FTC, Attorney General and other regulatory investigations, as well as write and speak extensively on advertising law topics, our attorneys are keenly aware of the latest legal and regulatory challenges and product claim substantiation issues.

Whether you're delivering a message through one primary media vehicle, or are orchestrating an integrated marketing campaign using television and radio broadcasts, direct mail, telemarketing, and web and e-mail technologies, or mobile marketing, our advertising lawyers are here to provide sound and capable legal advice.

Put our resourceful legal team of experienced AV-rated* advertising lawyers to work with your creative team. Contact The Lustigman Firm.

To learn more about advertising law

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Marketing Law Basics

*AV is a registered certification mark of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards, and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the judiciary. Martindale-Hubbell ratings fall into two categories - legal ability and general ethical standards.

From its Madison Avenue office in NYC, The Lustigman Firm provides experienced legal counsel that helps protect the business interests of its advertising and promotional clients around the United States and Canada, including New York, New Jersey, Florida, California, Nevada, Pennsylvania, Toronto, Montreal, Ontario, and Quebec. We are active members of DMA and PMA.

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