Cutting Edge, Not Overboard

The advertising law attorneys at The Lustigman Firm provide legal counsel that gives our clients peace of mind as they pursue creative and innovative advertising campaigns to distinguish themselves and their products in a competitive marketplace.

Our clients, many of the country's leading niche advertising agencies and promotional companies, face considerable legal risk in their day-to-day operations. The Federal Trade Commission holds ad agencies liable for advertising they create. If an FTC investigation finds there is no basis for an advertising claim, the agency may find itself facing FTC litigation for false or unsubstantiated claims.

At The Lustigman Firm, we work with ad agencies, in-house and outside legal counsel, entrepreneurs, and small to medium-sized business owners to protect the company by establishing due diligence processes to vet and substantiate claims.

When you work with The Lustigman Firm, you can feel confident with respect to the legal aspects of your media advertising campaign, promotional sweepstakes or contest, direct mail marketing campaign, and telemarketing campaign.

Put our resourceful legal team to work with your creative team. Let's see what we can accomplish, together. Contact The Lustigman Firm. We provide a wide range of services, including:

• Advertising clearance: review of ad copy to help ensure compliance with truth-in-advertising laws for all marketing channels (this is particularly important for companies involved in the advertisement of health and dietary supplement products as Section 12 of the FTC Act holds those in the chain of advertising expressly liable.)
• Licensing rights for name and image
• Review of promotional marketing campaigns -sweepstakes and contests-for compliance
• Review of telemarketing scripts, providing legal advice to help ensure telemarketing campaigns comply with the Telemarketing Sales Rule (TSR), the Telephone Consumer Protection Act (TCPA), and other state and national laws and regulations
• Advise on privacy issues in data collection and data sharing, identifying potential areas of privacy law violations
• Advise on Internet marketing practices to help ensure commercial e-mail practices comply with anti-spam legislation and data privacy laws
• Legal review of direct marketing strategies
• Legal counsel on discount buying clubs and membership club marketing
• Drafting and review of business contracts and agreements
• Litigation in federal and state courts as well as representation of clients before governmental regulatory and self-regulatory bodies
• Help ensure compliance with FTC and other governmental regulations and defend our clients in regulatory investigations and litigation
• Bring forward advertising challenges and defend against advertising challenges in the self-regulatory process, such as the National Advertising Division (NAD) of the Council of Better Business Bureaus
• Represent clients in Lanham Act actions regarding claims of unfair competition or false advertising

Don't let legal obstacles stand in the way of legitimate commercial speech and legitimate advertising claims. Contact our advertising law office.

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*AV is a registered certification mark of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards, and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the judiciary. Martindale-Hubbell ratings fall into two categories - legal ability and general ethical standards.