Internet Marketing Law

From zero to sixty in 10 seconds, that's the speed of change in the Internet marketing world. Web and e-mail marketing are cost-effective means for reaching consumers, but abusive spam e-mail and invasive spyware programs have angered consumers and regulatory agencies alike, leading to increased government regulation.

At The Lustigman Firm our Internet law attorneys work with Internet marketing companies, Web operators, affiliate programs and entrepreneurs in New York, New Jersey, throughout the United States, Canada and the world.

Experience Where It Counts

Like you, The Lustigman Firm tries to stay at the front of the pack. Andrew Lustigman is a respected attorney for the direct marketing industry and was the author of the legal column "It's The Law" in DM News for over a decade. He regularly writes and speaks on marketing law topics, and has appeared in national publications such as the National Law Journal and Mobile Marketer.

Special counsel Jonathan Ezor is the author of "Clicking Through: A Survival Guide for Bringing Your Company Online," and co-author of "Producing Web Hits." He has written about legal issues for Advertising Age, Law Technology News, Business Week Online and @NY, the electronic newsletter, as well as many other publications and Web sites. Professor Ezor teaches technology law at the Touro Law Center Institute for Business, Law and Technology.

Contact The Lustigman Firm to talk directly to an Internet law attorney about the following services:

• Review of online advertising to help ensure advertising clearance
• Review of online sweepstakes, contests, or other prize promotion marketing endeavors to help ensure compliance with state and federal laws
• Legal counsel to help ensure compliance of commercial e-mail and unsolicited commercial e-mail (UCE) marketing with:
  • The CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2004
  • Adware Restrictions
  • Online privacy acts such as the Gramm-Leach-Bliley Act (GLB) on financial privacy, the Children's Online Privacy Protection Act (COPPA) and HIPAA
  • State and international anti-spam laws and opt-out registries
• Legal counsel to understand the responsibilities as well as the opportunities created by affiliate programs and other pay-for-performance marketing techniques
• Mobile Marketing Campaigns

Preventing Problems Before They Arise

Protect your financial interests. Allow our attorneys to conduct a legal analysis of your e-commerce activities, privacy policy and data collection and storage strategies, and business structure to advise you on risk factors and compliance concerns.

Privacy Policies: All too often, privacy policies are an after-thought. You know you need one so you look at the competition and copy a privacy policy that looks comprehensive. But does that policy truly reflect your business practices? Will it work with your business model? Will that privacy policy be able to evolve as your business evolves?

At The Lustigman Firm we help clients consider current and future data management practices when drafting a customized privacy policy that offers the flexibility needed to adapt to new business opportunities and technological developments.

Internet Legal Defense and Challenges

We represent clients facing regulatory investigations and litigation and litigation from states attorneys general and district attorneys, the Federal Trade Commission (FTC), and the Federal Communications Commission (FCC). We also represent Internet clients in litigation relating to unfair online business practices with domain, trademark, and search engine matters.

Contact the Internet lawyers of The Lustigman Firm.

To learn more about Internet marketing law

Publications

Marketing Law Basics