Internet Marketing Law Attorneys in New York City and New Jersey
From zero to 60 in 10 seconds, that's the speed of change in the Internet marketing world. Web, e-mail and social media marketing are cost-effective means for reaching millions of consumers, but abusive spam and online tracking have angered consumers and regulatory agencies alike, leading to increased government regulation.
At Olshan our Internet law attorneys work with Internet marketing companies, content providers and Web publishers, marketing affiliate programs and online entrepreneurs in New York, New Jersey and throughout the United States, Canada and the world.
Experience When It Counts
Like you, Olshan works to stay at the front of the pack. Andrew Lustigman is a respected attorney in Internet and cyberlaw, mobile marketing and other forms of direct marketing. He regularly writes and speaks on marketing law topics, and has appeared in national publications such as the National Law Journal, DM News, and Mobile Marketer.
Special counsel Jonathan Ezor is the author of "Clicking Through: A Survival Guide for Bringing Your Company Online, " and co-author of "Producing Web Hits." He has written about legal issues for Advertising Age, Law Technology News, Business Week Online and @NY, the electronic newsletter, as well as many other publications and websites. Professor Ezor teaches technology law at the Touro Law Center Institute for Business, Law and Technology.
Contact Olshan to talk directly to an Internet law attorney about the following services:
- Review of online advertising to help ensure advertising clearance
- Review of online sweepstakes, contests, or other prize promotion marketing endeavors to help ensure compliance with state and federal laws, as well as restrictions imposed by social media platforms such as Facebook and Twitter if the promotion involves a social media site
- Legal counsel to help ensure compliance of online marketing efforts with:
- The Restore Online Shoppers' Confidence Act regarding Web agreements, terms and conditions for business terms of transactions and continuing purchase obligations
- State and federal laws regarding post-transaction marketing, free-to-pay conversions, negative option marketing, automatic renewals and continuity offers
- The CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2004
- Adware restrictions and tracking
- Online privacy such as the Gramm-Leach-Bliley Act (GLB) on financial privacy, the Children's Online Privacy Protection Act (COPPA) and HIPAA
- State and international anti-spam laws
- Legal counsel to understand the responsibilities as well as the opportunities created by affiliate programs and other pay-for-performance marketing techniques
- Mobile marketing campaigns
Preventing Problems Before They Arise
Protect your financial interests. Allow our attorneys to conduct a legal analysis of your e-commerce activities, privacy policy and data collection and storage strategies, and business structure to advise you on risk factors and compliance concerns.
Privacy Policies:
All too often, privacy policies are an after-thought. You know you need one so you look at the competition and copy a privacy policy that looks comprehensive. But does that policy truly reflect your business practices? Will it work with your business model? Will that privacy policy be able to evolve as your business evolves? At Olshan we help clients consider current and future data management practices when drafting a customized privacy policy.
Online Publishers and Internet Service Providers:
If you are an online publisher or an Internet service provider for advertisers, your responsibility extends far beyond that of a simple transactional order taker or host. We help our clients understand their legal responsibilities to their clients and their potential risks.
Internet Legal Defense and Challenges
We represent clients facing regulatory investigations and regulatory litigation, consumer class action suits over Internet marketing methods [link to consumer class action defense], and litigation from states attorneys general and district attorneys, the Federal Trade Commission (FTC), and the Federal Communications Commission (FCC). We also represent Internet clients in litigation relating to unfair online business practices with domain, trademark and search engine matters.
Contact the Internet lawyers at the Advertising, Marketing & Promotions Group at (212) 451-2258 or (212) 451-2306 for legal advice and trial court representation.