Promotion / Sweepstakes Marketing

Experience and Peace of Mind

The Lustigman Firm has developed an industry-wide reputation for quality legal work in the promotional marketing sector. It's the result of the knowledge, dedication, innovation, and legal know-how that each member of our legal team brings to the practice of sweepstakes law, contest and promotional marketing law.

Our attorneys are experienced in the areas of sweepstakes, complex skill contests, and other promotions. We work with advertisers and agencies on developing legal rules for a wide variety of local, national and international promotions for clients ranging from large corporations to independent entrepreneurs.

Whatever channel you choose to use to bring your sweepstakes or contest to the public, whether your campaign is local, national, or international in scope, our attorneys will work with you to ensure the structural integrity of your promotional campaign and its compliance with disclosure, bonding and registration requirements (which vary from state to state).

Contact The Lustigman Firm to speak to a promotional marketing lawyer regarding the legal aspects of your sweepstakes, contest, or promotional campaign.

Sweepstakes & Contests

Prize promotion events are extremely popular tools for increasing customer loyalty and engagement, but there are a host of legal issues that must be considered when planning and executing a campaign in order to comply with local, state, and federal laws.

At The Lustigman Firm we help our clients steer clear of the pitfalls that can cost a company both customer goodwill and a great deal of money. Our promotional marketing attorneys:

• Analyze the structure of your contest, sweepstakes, or game
• Advise on alternative methods of entry and equal dignity
• Review promotional marketing advertising copy
• Draft sweepstakes rules, contest rules, and disclosures, terms and conditions
• Review and advise on privacy and data collection concerns
• Prepare winner affidavits and releases
• Coordinate registration and bonding with appropriate governmental entities and handle bonding issues, when required
• Handle legal issues relating to sponsorship and licensing contracts
• Submit winners list with appropriate governmental entities
• Draft prize fulfillment agreement

How We Differ

We are uniquely situated in that our practice in the area of sweepstakes law is evenly spilt between reviewing and structuring prize promotion campaigns-and defending clients facing legal challenges and regulatory investigations. The keen legal insight we bring to your sweepstakes campaign cannot be duplicated.

Unique Billing Structures

Don't assume you can't afford the legal guidance you need to help ensure your sweepstakes or prize promotion is sound. The Lustigman Firm offers clients the options of an hourly rate or a fixed project-based fee.

We Know The Ins and Outs of Promotions / Sweepstakes

We proudly sponsor the website sweepstakeslaw.com and have worked with clients ranging from Fortune 500 companies to entrepreneurs structuring and drafting rules for national and local sweepstakes, skill contests, promotional games, trade promotions and employee incentive programs, such as:

• $1 million shot on goal at halftime for a major sports league All-Star game sponsored by a cable network
• User-generated content promotion for a major hospitality chain involving a prize of one million frequent guest points
• User-generated content promotion in which members of on-line community select the director and cast for a full-length feature movie
• User-generated content promotions for a major New York City theatrical event
• Register-to-win prizes to promote cable, phone and Internet services
• Subscriber-driven sweepstakes for a New York cultural institution
• Turn a key to win a car event at a major festival
• Premium SMS Trivia promotions
• Mobile Marketing SMS and Premium SMS (PSMS) sweepstakes promotions
• Essay contests and recipe contests with pubic and professional judges
• Fast 50 promotions for major national direct marketing company
• Online promotion to convert mail participants to on-line customers
• Trade-only prize promotions targeted at specific service
• Interactive game promotions with instant win components along with drawings for major prizes
• Multi-channel in-store and radio promotions for international retailer

Sweepstakes Defense

We represent clients in regulatory investigations and litigation, and lawsuits brought by the U.S. Postal Service (USPS), including cases resulting from the Deceptive Mail Prevention and Enforcement Act, as well as actions involving state attorneys general (NAAG), and Federal Trade Commission (FTC) investigations.

The Lustigman Firm recently helped broker a landmark multi-state settlement agreement that set new standards for charitable sweepstakes solicitations and resulted in the approval of proactive marketing guidelines to decrease the potential for future litigation against our client company.

For guidance on promotional marketing law, contact the sweepstakes attorneys at The Lustigman Firm. We represent clients in New York, New Jersey, and across the U.S. and Canada.

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