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Marketing with PromotionsPromotions are often part of an integrated marketing strategy to build brand identity. Prize promotion events are extremely popular tools for increasing customer loyalty and engagement, but there are a host of legal issues that must be considered when planning and executing a campaign in order to comply with local, state, and federal laws. At The Lustigman Firm our attorneys are experienced in all areas of promotional marketing, including events, incentive programs, coupons and rebates, sweepstakes, skill contests, interactive media promotions. These include online promotions and user-generated-content contests and telecommunications marketing using mobile devices and cell phones. We help advertisers and agencies steer clear of the pitfalls by developing legal rules for local, national and international promotions. To learn more about how we can help your company with an upcoming promotion, contact The Lustigman Firm to speak directly with an experienced promotions law attorney. An Industry Wide Reputation for ResultsOur firm has built an industry-wide reputation in promotional marketing law through both our consultative work and litigation on behalf of promotions clients. We are committed to educating promotions marketers on cutting edge legal issues such as privacy and data security issues, product placement, interactive marketing, and rebate restrictions. We offer a variety of informational resources and articles on this Web site, as well as ongoing Webinars and speaking events in the New York and New Jersey area. Attorney Andrew Lustigman is a regular contributor to industry publications, including the Promotion Marketing Association's Marketing Law treatise. He chairs the American Bar Association Special Committee on Promotion and Marketing Law and actively serves on the Legal and Government Affairs Committee for the Promotion Marketing Association. We Know the Ins and Outs of PromotionsWe work with clients ranging from Fortune 100 companies to entrepreneurs on their sweepstakes and promotional marketing campaign. We are frequently retained by other law firms to service the needs of their clients in this distinct practice area. Whatever channels you or your client use to bring your promotion to the public — whether local, national, or international in scope — our attorneys will work with you to ensure the structural integrity of the promotional campaign and its compliance with advertising disclosure, bonding and registration requirements (which vary from state to state). We have worked on a wide range of campaigns, including:
Think You Can't Afford Legal Help? Think AgainThe Lustigman Firm offers clients the options of an hourly rate, a fixed project-based fee, or a retainer relationship. Whichever method you choose, you are guaranteed access to an experienced attorney who knows sweepstakes and promotions law inside and out. With proper preparation up front you to help minimize the chance that you will end up in litigation. We assist clients with
Defense Should a Problem AriseWe represent clients in regulatory investigations and lawsuits brought by the U.S. Postal Service (USPS), including cases resulting from the Deceptive Mail Prevention and Enforcement Act, as well as actions involving state attorneys general (NAAG), and the Federal Trade Commission (FTC) investigations, and private plaintiffs For guidance on promotional marketing law, contact The Lustigman Firm at (888) 766-2506. We represent direct marketing and promotion clients in New York, New Jersey, and across the U.S. and Canada. To learn more about promotions and contests Legal Considerations For Promotions Involving User Generated Content |

